Licence dimensions that matter
A licence can be limited by duration, territory, media, audience, placement, resolution, number of impressions, exclusivity, language, campaign, customer or right to sublicense. A valid licence for one use does not necessarily authorize another.
Licence review remains open to any verifiable authorization connected to the distribution chain, including records held by the recipient, marketplace, agency or other documented licensing source.
- Licensor and licensee identity
- Dates and renewal terms
- Territory and media
- Commercial or editorial scope
- Sublicensing and assignment
- Attribution and metadata obligations


